Managing business KPIs and aligning content with organisational goals and objectives Maintaining best practice and developing online content standards, compliance, voice and tone, style guides
Information architecture for user journeys and wireframes for content Planning, creating, editing and publishing content for different formats / multimedia / digital channels and platformsĬonducting and applying user research to digital design Web Design Team, Head of Marketing and the Head of Marketing Web ServicesĬopywriting and SEO - creation, proofreading and sub-editing large volumes of content to a high standard in the right style and tone of voice While the data is sketchy, we have used LinkedIn, PayScale and Glassdoor to find out averages for a Content Editor role where we can: The Selfridges role is in London, and the pay is expected to be on the higher end, as it's a Deputy/Senior role, and as is indicated by the responsibilities and expectations. The Newcastle University role is in Newcastle upon Tyne, UK, and seems to be an entry level role into content strategy, with mid-senior level writing experience needed. However, Selfridges only state that it is "Competitive plus bonus and benefits." This isn't helpful for the candidate, as it is vague and doesn't give them anything to negotiate on. And Selfridges show some salary information in a box, along with the job category, contract type, closing date and location. Newcastle University show their salary range at the top of the job description. Side note: All content editor jobs that share pay details on our site are highlighted by a green dollar symbol to bring attention to this. It's also regarded as a red flag and a "waste of time" for many candidates if you don't, as Show the Pay have highlighted. This is because it sets up a relationship of difficult pay conversations, and may put people off negotiating. When you don't, you're at risk of being exclusive and widening pay gaps. Showing the salary is one of the most important things to include in your job description. We'll cover all the key parts, so you can gain a broad understanding of what to include in your job description. Now let's break down two examples of job descriptions from Selfridges and Newcastle University. What to include: Examples from Selfridges and Newcastle University They will be expected to generate fresh, original ideas, have some knowledge of SEO, and report on web traffic and user engagement. We've also included some comparative analysis of the two job descriptions to give you deeper insights into the role.Ī content editor will be tasked with writing content (usually online content) such as blog posts and marketing copy, editing and proofreading, restructuring and reworking content into different formats, and updating website and social media pages. Benefits, workplace experience and culture.Then we'll see what job descriptions from Selfridges and Newcastle University look for in candidates. To give you an understanding of the Content Editor role, we'll define it first. In this article we deconstruct Content Editor job descriptions from two well-known organisations, and we've created a free template for you to build on when creating your own.
As well as ensuring you have a sincere approach to diversity and inclusion weaved into the job description. You need to be detailed, but snappy and engaging to entice readers for long enough so they get to the end and hit apply. Job descriptions are hard to get right because you need to get a balance between what the company needs, and what the candidate wants.
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