Use a typeface that is less likely to be used by other brands.See if you can play around with more abstract concepts and use your logo to convey your brand’s mission or core values. For example, if you’re a coffee shop brand looking to craft a logo, don’t even look in the direction of coffee beans and cups - these are a cliche. Step away from the obvious solution and explore alternatives.While it’s impossible to know about every logo to ever exist, modern AI technology is advanced enough to show you all the matches it can find. Conduct research to see if there are already logos similar to the one you’re looking to design.For example, if all of them use rectangles in their logo design, go for circles. In fact, try to do the opposite of what your competitors are doing.
Study their logos to make sure you aren’t using the same “words” to tell your story. Since you’re operating in the same market and even in the same niche, your direct competitors will be the brands telling a story as similar to yours as it gets. To do that, you need to cover several bases: So, you need to create a unique logo that would make your brand more prominent in a cluttered marketplace and distinguish it from the competitors. Just imagine how weird Mini Cooper’s ads must look for someone that confuses their logo with Bentley.Ī Mini Cooper logo on the left and a Bentley logo on the right
As a small business, you can’t afford your logo to be one of them, not when the competition is so high and so much is at stake: There are way too many logo copycats and doppelgangers out there, even among famous brands. The London 2012 Olympics logo source: Dezeen Great business logo sign #2: It’s unique For example, if you’re a funky, edgy brand, you might want to go for visuals that share that with your audience via appropriate colors, imagery, fonts, etc. Ideally, you want all of these to both guide the final logo and reflect it. If your brand were a person, who would they be?.What is the emotion you want to trigger?.What differentiates your brand from the competition?.Who do you want to engage with your brand?.To better communicate your brand’s identity, answer the following questions before designing your brand logo: Create a mind map and lay out everything you know about your brand and everything you want your target audience to learn about your business just by looking at your logo, including your: If you aren’t sure where to start the logo design process, start from the beginning. Great business logo sign #1: It tells the story of your brand With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer - email campaigns, web push notifications, SMS, and chatbots for WhatsApp, Instagram, Facebook Messenger, or Telegram. Let’s talk about how to distinguish between the two and how to make sure your brand is on the right track. A poorly made logo is almost guaranteed to drag down other aspects of your business design. Great business logo sign #7: It utilizes shape psychologyĪ good logo is essential to any business: it grabs attention, makes a strong first impression, lays out the foundation of your brand identity, differentiates you from other businesses, raises brand awareness and brand recognition, and… is expected by customers.Įssentially, it’s the thing that can either make or break your business in the increasingly competitive environment of the Great Resignation era accompanied by the rise of entrepreneurship.Ī bad logo, on the other hand, doesn’t only fail to help you achieve the aforementioned goals but can actually hinder the growth of your business and ruin your brand image.Great business logo sign #6: It utilizes color psychology.Great business logo sign #5: It’s versatile.Great business logo sign #4: It’s relevant and resonates with your audience.Great business logo sign #3: It’s instantly recognizable and memorable.Great business logo sign #2: It’s unique.Great business logo sign #1: It tells the story of your brand.Tell-tale signs of a great business logo.
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